I always see food companies changing the product packaging and call out the "new look". I am assuming it must work. What is the theory around it?

Do they attract new customers or are they trying to retain customers? People seemed to be rather locked into their preferred product unless there is a price change.

Submitted August 30, 2018 at 01:40AM by peefartsoutbutt https://ift.tt/2on9eZI